entrepreneur | Stylist | wife | mama

Viktoria Zaruches, Founder & CEO

Born in Kiev, Ukraine, I immigrated to the U.S. with my family at the young age of five.  Overcoming many obstacles in childhood and early adulthood, I found myself on the familiar journey of finding myself and looking to improve my self-image, authenticity, and self-love.


Through my dynamic journey, I learned that self-image wasn't merely about how somebody looked on the exterior, but just as importantly, it's about how someone felt on the inside. For our self-image is not only what we think of ourselves, but actually, what we think others think of us.

Each of us is designed to be perfectly imperfect- and that is what makes us so unique! When we are willing to accept and even embrace our authentic selves, we can begin to step into our fullest potential and unleash our talents and abilities!

With a desire to combine my experience in the fashion industry with my own personal development journey, LIFESTYLE IMAGE was created to empower women to live in confidence and authenticity.


I reside in Northern Virginia with my best friend & soulmate, our three energetic young boys, and two fur baby pups.

Passionate About Inspiring Others